*puts on a mask*
The first thing you do is to embrace a reactionary mindset. Youtube culture is very young and new; therefore, anything that possess at least one of those adjectives must be dealt with utmost disrespect and dishonesty. Obviously, those two sentences should be enough to be your starting points. But, I need to be more detailed with this.
If you are being entirely truthful, you would make Youtubers in a very good light. Why? Because, unlike most traditional media people, they have to work harder. When they started doing Youtube, their careers didn’t immediately take off; on average, it takes five years for them to finally make a living out of the website. Not to mention they also had to learn how to be the host, director, cinematographer, editor, scriptwriter and graphic designer all at the same time and they can delegate those roles only after they can afford to do so!
So, you have to ignore all of those aspects and focus entirely on their supposedly ‘incomprehensible’ and ‘nonsensical’ popularity. That way, those Youtubers will appear like kids who achieve easy fame and fortune by simply making pointless videos from their bedrooms.
When talking about their videos, emphasise on the ones that showcase nothing but simple and escapist fun. Never mention the more heartfelt videos that even many mainstream Youtubers have made. Never mention that some Youtubers solely make educational videos! In the end, ‘traditional’ entertainment will look like the one with high quality when everyone knows it is far from the truth.
Oh, and don’t forget to take everything out of context. You have to portray every joke, including the dark ones (especially the dark ones) as expressions of seriousness. When they make serious statements that are laced with reason and morality, you should chop some of their words to make them sound like the villains and their actually villainous opponents look like the victims!
But, you are a journalist. In the end, you should be objective. What should you do if you don’t want to appear entirely antagonistic? Well, you have to remember what your parents told you: money is everything!
Focus on how much money they make. Even if you don’t know the exact number as Youtubers aren’t allowed to disclose their earnings, act like you know the exact number! Every time you don’t have anything good to say about them, just be obsessive about their wealth to the point where you act like you deserve the money more than those Youtubers do!
Oh, and never ever talk about the amount of money they have raised for charity. Your audience is mostly a bunch of selfish, money-obsessed individuals. They will never be interested in wealthy and charitable public figures. They are only interested in the ones who wear greed and selfishness as their badges of pride!
I hope you understand the basics of Youtube culture journalism. If you want to see great examples of it, you can watch and read media outlets’ reportage of Pewdiepie.
I know people have said this before: I believe Wall Street Journal is the best when it comes to reporting the biggest name on Youtube.
*takes off the mask*
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The Stammering Dunce 